Justin Timberlake In the British GQ

Justin Timberlake says he no longer takes award shows seriously. After a year in which he didn’t win a shelf full of Grammy’s for Future Sex/Love Sounds, that makes two of us. He told Britain’s GQ magazine: “I used to care about those awards and trophies - maybe when I was younger. Come on, it’s all a load of bulls**t, right?”

Let’s see, The Dixie Chicks were awarded the biggest Grammy of them all? Bulls**t’s sums it up beautifully.

Justin was one of the highlights of this year’s Grammys, but he seems to regret performing on the show.

He was quoted as saying: “I view the Grammys the same way as I see my deal with McDonald’s. I regret the McDonald’s deal. I don’t regret doing the Grammys entirely but I wish I hadn’t put so much of myself into it.

“It’s kind of interesting. Just like the McDonald’s deal, whose market share went up 25 per cent when I walked into those offices and changed their image. When I did the Grammys, the viewing figures went up by 25 per cent. Funny, isn’t it?”

The only thing funny is the fact that more people aren’t lining up to snatch JT up as a spokesman. He’s one of the few remaining stars who I actually pay attention to when they speak. And for the music industry not to reward one of their brightest stars - and many could make a case for him being the brightest - is brain dead.

Brain dead - as in, beneath the functions of Paris Hilton’s brain. On a good day.

Photo Credit: Justin T.Org